Espace

Design + Architecture

Brand strategy | Branding | Design | Digital | Advertisement | Production
Espace

Client

Espace is an architecture and industrial design studio. Its projects are distinctive for their minimalistic form, original solutions and unique aesthetics.

Goal

Creating of brand communication showing distinguishing marks of the studio-quality and unique aesthetics of projects. Developed brand should clearly represent Espace’s core values.

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Espace

Creative concept

Delivering studios creative approach to design by the system of connected brand identification elements associated directly with studios work. Creating a subtle background is becoming a setting for modern and minimalist projects.

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Espace
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Espace

Full scope of work

Phase of obtaining information:

  • business plan analysis,
  • marketing plan analysis,
  • strategic goals analysis,
  • environmental analysis.

Phase of building a brand’s strategy:

  • environmental image analisys,
  • brand attributes,
  • offer, customers and brand stakeholders,
  • brand benefits,
  • personality and values,
  • brand essence,
  • main message and its confirmation,
  • style of communication.

Phase of designing the base of the brand:

  • logo;
  • naming;
  • brand design.

Phase of designing of materials:

  • printed materials,
  • multimedia,
  • space,
  • signage.

Phase of implementing the system:

  • standarization,
  • trainings,
  • production.