Unique manufacturing process
Brand strategy | Branding | Design | Digital | Advertisement | Production
Fameg is a company with a 130 year tradition in manufacturing sitting furniture of the highest quality and international reputability.
The task given to us covered developing strategy for brand’s communication, defining it’s main activities in company’s long-term development perspective. Our job was to use strategy to rebrand a stiff and neglected name to introduce it to the world of modern design. Crucial thing was to transfer strategic objectives into functioning graphic system and to prepare harmonization of communication elements.
Reliance, quality and timeless design were major features that the brand wanted to deliver. A merger of tradition and modernity and an original design with quality perfected over 130 years are communicated on many levels and became the very essence of Fameg’s brand communication.
We analyzed brand images of over 600 competitors worldwide and we went through an on site audit in company’s headquarters and on manufacturing site. We drawn strategic goals for further development along with company’s management. That was the base to create complete communication strategy for Fameg.
We developed visually compact and compatible with the strategy system of materials which company may use.
One of the key goals was to introduce Fameg brand to the world of new media. We created two fully functioning and compatible internet services – a corporate site and an on-line store matching newest technological solutions.
Full scope of work
Phase of obtaining information:
- business plan analysis,
- marketing plan analysis,
- strategic goals analysis,
- environmental analysis.
Phase of building a brand’s strategy:
- environmental image analisys,
- brand attributes,
- offer, customers and brand stakeholders,
- brand benefits,
- personality and values,
- brand essence,
- main message and its confirmation,
- style of communication.
Phase of designing the base of the brand:
- brand design.
Phase of designing of materials:
- printed materials,
Phase of implementing the system: