Dorota Rymer
Craft of hairdressing
Brand strategy | Branding | Design | Digital | Advertisement | Production
Client
Hairdressing studio, which idea is to combine craft and art.
Cel
Main task for building this brand was to announce Hairdressing Studio’s unique approach to its customers. Artistry combined with craft experience are the brand’s features which were to be properly presented and exposed.We wanted to highlight and preserve brand’s image within recipients looking for original and high quality service.
Creative concept
We planned to reach target customers by showing subtle universe of the brand. Minimalism, pure form and professional communication are intended to create confidence and to describe Studio’s passion for hairdressing. It becomes a partner which thanks to its experience and perfect craft is capable of providing service of highest quality.
Full scope of work
Phase of obtaining information:
- assumptions analysis,
- strategic goals analysis,
- environmental analysis.
Phase of building a brand’s strategy:
- specifying the basic elements of brand communication strategies.
Phase of designing the base of the brand:
- logo,
- brand design.
Phase of designing of materials:
- printed materials,
- multimedia,
- space,
- office signage.
Phase of implementing the system:
- standardization,
- production supervision.