Communication strategy | Branding | Design | Advertisement | Production
Famed Żywiec is a medical equipment manufacturer present on international market for decades.
Neglected and inconsistent company image makes it harder for effective communication. The client gave us the task of full rebranding along with reconstruction of internal and external communication. High quality and reliability of company’s products were to be highlighted by strong and firm brand which would win trust of clients on domestic and international medical products market.
Reliability, professionalism and long years of experience were the core values we decided to spread with this new image. To do that we used sans-serif, clear printing and geometrical, compact signet which form have been used as a base for permanent visual identification.
The idea was to set a simple and clear style in a trade where reliance has the most meaning. Subtlety and modernity of communication along with constantly developed and modernized products were to create among clients an image of strong and solid partner.
Frugal in its form system of identification, covering all Famed brand areas of use have been created based on design guidelines.
Full scope of work
Phase of obtaining information:
- assumptions analysis,
- analysis of strategic goals,
- environmental analysis.
Phase of building a brand’s strategy:
- specifying the basic elements of brand communication strategies.
Phase of designing the base of the brand:
- brand design.
Phase of designing of materials:
- printed materials,
Phase of implementing the system:
- production supervision.