Janas
Sophisticated design
Communication strategy | Branding | Design | Digital | Advertisement
Client
Janas Meble is a dynamic company manufacturing high quality furniture for individual orders. The mission and distinguishing mark of the brand is to create modern furniture of exquisite esthetics and highest quality of design.
Goal
Our task was rebranding and creating an image that would communicate company’s key values.
Creative concept
Main assumption was to reflect brand’s progressive character and design approach by the new visual identification. Modern furniture solutions need a certain setting. Irrespective of furniture style the main feature to be communicated by the brand was the quality of the product being composed for client’s individual needs and demands.
Corporate identity
New logo consists of simple logotype and a signet inspired by measure of furniture presentation or interior arrangement presented on architectonic draft. It’s frugal geometric form expresses company’s creativity and design know how. Colors based on shades of gray express modernity and high quality. Low-key colors of brand design highlight colored photos presenting company’s products.
Catalogue
Carefully designed composition of products catalog allows to present furniture in attractive and clear form.
Full scope of work
Phase of obtaining information:
- business plan analysis,
- strategic goals analysis,
- environmental analysis.
Phase of building a brand’s strategy:
- specifying the basic elements of brand communication strategies.
Phase of designing the base of the brand:
- logo,
- claim,
- brand design.
Phase of designing of materials:
- printed materials,
- packaging,
- multimedia,
- space,
- signage.
Phase of implementing the system:
- standardization,
- brand book,
- production.