MobiCafe
Coffee is coming
Brand strategy | Branding | Design | Digital | Production
Client
Mobi Cafe is a very innovative venture in the Polish market, offering mobile coffee distribution. espressomobil will arrive anywhere to serve the highest quality coffee.
Goal
Creating a brand which expresses joy and mobility, as well as the possibility of enjoying the best coffee in the most surprising places. Communicating to a wide audience that this is a friendly brand which has a team of qualified baristas, who, in a friendly atmosphere, offer the best coffee which matches the quality and taste of the best cafes.
Creative concept
We decided to create open and friendly brand communication, representing the attitude of the company’s founders. Focus on relationships, the emotional and friendly atmosphere of spending time, was reflected in the identification system and in the designs of all brand design elements.
Full scope of work
Phase of obtaining information:
- business plan analysis,
- marketing plan analysis,
- strategic goals analysis,
- environmental analysis.
Phase of building a brand’s strategy:
- environmental image analisys,
- brand attributes,
- offer, customers and brand stakeholders,
- brand benefits,
- personality and values,
- brand essence,
- main message and its confirmatione,
- style of communication.
Phase of designing the base of the brand:
- logo,
- claim,
- brand design.
Phase of designing of materials:
- printed materials,
- packaging,
- multimedia,
- space,
- office signage,
- photo session.
Phase of implementing the system:
- standardization,
- brand book,
- production.