New Look

The energy for the interior

Communication strategy | Design | Advertisement | Production
New Look

Client

New Look is a German subbrand of international capital group – IMS GROUP taking part for years now, in creating Polish furniture scene. IMS Group portfolio consist of Polish and foreign brands, having large stake in furniture market with their soft and box furniture.

Goal

Sale campaign goal was to show the spirit of New Look brand directed to active people. Crucial task we were also given was a presentation of brand’s modern and original lines of products.

New Look

Creative concept

Arisen idea is summarized by the slogan “energy for the interior” and is to highlight the energy of brand’s furniture. To deliver the core message we used photographic material showing active people in live colors and dynamic layouts.

New Look
New Look
New Look

Printed materials

For the purpose of New Look brand presentation we created a catalog which serves an image purpose and is designed to present company’s products as well. It is minimalistic in form, as well as all other brand’s presentations, showing sophisticated product for active and ready for modern design recipient.

New Look
New Look
New Look
New Look
New Look
New Look

Signage

We developed and implemented marking system for expo space as part of our tasks. We designed information structure along with marking system consisting of pictograms furniture sets and furniture series. Elements of space marking were designed to build image and to present products as well.

New Look
New Look
New Look

Full scope of work

Phase of obtaining information:

  • assumptions analysis,
  • analysis of strategic goals,
  • environmental analysis.

Phase of designing the base of the brand communication:

  • creative concept.

Phase of designing the base of the communication:

  • key visual,
  • copywriting.

Phase of designing of materials:

  • product boards
  • brand boards,
  • space signage,
  • catalogues.

Phase of implementing the system:

  • production supervision.