Frami
The wall photo gallery you have been dreaming of
Branding | Design | Website | Internet campaign
Client
Frami is a startup offering a quick and friendly way to create a photo frame composition. The platform frees the customer from complicated and time-consuming conceptual work, and all this owing to an algorithm designing the composition based on the customer’s preferences. It can freely add/delete photos, recompose them, and visualize your composition. After choosing the design of your dreams, Frami provides the frames, the photos, as well as a model to make hanging easier.
Goal
Our task was preparing and performing an MVP test, which was supposed to verify the business and marketing hypotheses of the Creators of the application. As part of the test, we have developed the branding of the application, supported the Client in creating the communication message, and we also prepared a design of the website. Next, we planned and implemented a promotional campaign on Facebook, Instagram, Pinterest, and Google.
Full scope of work
Phase of obtaining information:
- assumptions analysis,
- strategic meeting.
Phase of designing the base of the brand:
- logo,
- brand design,
- logo standardization,
- brand design standardization.
Phase of designing of materials:
- commercial materials.
Website:
- UX mockup,
- graphic design.
Advertising campaign:
- strategy,
- channel and tool selection,
- ad creation,
- constant supervision and optimization.