The Place
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Brand strategy| Branding | Design | Digital | Production
Client
The investor launching modern and exclusive solutions for housing market.
Goal
Building a brand for exclusive apartment housing estate in Wroclaw. Reaching a limited group of clients and advising them on the highest building standards of apartments and extended service system.
Creative concept
Designing and image for prestigious housing estate by multifaceted communication platform, referring to luxury attributes. Minimalistic frame highlights the qualities of offered product and functionality and simplicity of information underlines uncompromising pursuit of excellence in every aspect of living and leisure.
Full scope of work
Phase of obtaining information:
- assumptions analysis,
- analysis of strategic goals,
- environmental analysis.
Phase of building a brand’s strategy:
- specifying the basic elements of brand communication strategies.
Phase of designing the base of the brand:
- logo,
- brand design.
Phase of designing of materials:
- printed materials,
- multimedia,
- space,
- signage.
Phase of implementing the system:
- standardization,
- production supervision.