Visualside
New dimension of reality
Brand strategy | Branding | Design | Digital | Production
Client
3D graphics studio offering high quality computer animations and architectonic and product visualizations.
Goal
The goal was to create a complete brand identification expressing its mission and key values. Brands communication was meant to present portfolio and company’s range of business in a sparring manner.
Creative concept
Starting idea assumed minimalistic and not intrusive communication underlining ability to create high quality 3D graphics. Images created by Visualside have been chosen as key elements of the communication. Along with austere setting they create distinctive and easily recognizable value building an image of creative and specialized company.
Identification system
Black and white. Black, white and shades of gray have been used in elements of communication system and been filled with pure in form typography.
Publications, folders, multimedia
Using extended company’s portfolio we designed interesting, minimalistic compositions. Precise and perfectly composed picture always plays the main role, and subtle graphics is a background for appropriate presentation for company’s products.
Full scope of work
Phase of obtaining information:
- business plan analysis,
- marketing plan analysis,
- strategic goals analysis,
- environmental analysis.
Phase of building a brand’s strategy:
- environmental image analisys,
- brand attributes,
- offer, customers and brand stakeholders,
- brand benefits,
- personality and values,
- brand essence,
- main message and its confirmation,
- style of communication.
Phase of designing the base of the brand:
- logo;
- naming;
- brand design.
Phase of designing of materials:
- printed materials,
- multimedia,
- space,
- signage.
Phase of implementing the system:
- standardization,
- trainings,
- production.